When Level TEN (now LVLTN—like “revolution” with an “L”!) first came to be, our longest coaching contract that you could sign up for was a 3-month coaching package.

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I was adamant that we shouldn't offer longer coaching packages because if people “needed” our coaching forever, then they hadn't learned what we had intended to teach them; which would be a failure on our part.

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Interestingly, what I witnessed in the following months vastly changed the trajectory of our services and the quality of our coaching:

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Clients were renewing their 3-month contracts over, and over, and over again.

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Naturally, I Had Questions…

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I had to start gathering feedback from these clients to figure out if we were the problem and what that problem was.

• Are they renewing because we didn't deliver what they were looking for in those 3 months?
• Are they renewing because they didn't accomplish what they set out to and needed more time to do so?
• Are they renewing because we didn't teach them everything we could have in those 3 months?

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But the more feedback we got from our clients, the more I realized something that changed everything:

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Retaining them didn’t mean we were under-delivering.
It meant we were over-delivering.
And they wanted even more.

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They Don’t “Need” Us—They Want to Stay

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I’ve come to realize that many of our clients don’t need to stay with us for extended periods of time.

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But they still want to.

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And that’s pretty cool.

• Many of our clients no longer need custom nutrition protocols from us because they’ve learned how and when to make adjustments on their own.
• Many of our clients no longer need custom training protocols because they’ve learned how to train effectively and program based on their goals and preferences.
• Many of our clients no longer need daily or weekly check-ins just for accountability because the behavior changes they’ve made are now sustainably engrained in their lifestyle.

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So Why Are They Still Clients?

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Why is our average client retention almost a full year (11 months)?
Why do we have clients who’ve been with us for 3, 4, even 5+ years?

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Because...

• They enjoy having a support system where their unique needs are not only understood but addressed with evidence-based solutions.
• They get to work with a coach who genuinely cares about their journey, their health, their life, and their future.
• They are finally experiencing meaningful and sustainable improvements in their overall health, wellness, and fitness.

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And they want all of the above to continue.

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This Isn’t Just Coaching—It’s Your Roadmap for Life

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From:

• Comprehensive daily and weekly check-ins
• Open communication with your coach
• A deep dive into health behavior change
• Customized training and nutrition protocols
• A community of like-minded individuals
• Mental health services
• Exclusive client-only handbooks and how-to’s

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We’re destined to be the last coaches you ever hire.

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Let us create a customized roadmap for you, your lifestyle, and your goals. To get on a free, zero-obligation consult call, click here!